# Azai Studios - Webflow Cost Calculator

> Complete documentation for the Webflow Cost Calculator at estimate.azaistudios.com

## Overview

The Azai Studios Webflow Cost Calculator is a lead generation tool that helps businesses estimate the cost of migrating their website to Webflow. It provides comprehensive pricing comparisons, ROI projections, and personalized recommendations based on company size, industry, and current CMS platform.

---

## Table of Contents

1. [Calculator Features](#calculator-features)
2. [Company Size Tiers](#company-size-tiers)
3. [CMS Platform Data](#cms-platform-data)
4. [Pricing Information](#pricing-information)
5. [Calculation Formulas](#calculation-formulas)
6. [Industry Multipliers](#industry-multipliers)
7. [Frequently Asked Questions](#frequently-asked-questions)
8. [Contact Information](#contact-information)

---

## Calculator Features

### URL Analysis
- Automatically detects the current CMS platform from a website URL
- Counts pages via sitemap analysis
- Provides instant migration complexity assessment

### Cost Estimation
- Project build costs for Webflow migration
- Monthly Agency of Record (AOR) retainer pricing
- Comparison with other agencies and freelancers
- In-house team cost comparison

### ROI Projections
- Annual savings calculations
- 3-year and 5-year projections
- Platform licensing cost comparisons
- Maintenance cost analysis

---

## Company Size Tiers

### Startup / SMB
- **Revenue Range**: Under $10M
- **Weekly Opportunity Cost**: $25,000
- **AOR Retainer**: $7,500/month (Starter tier)
- **Project Multiplier**: 1.0x
- **Benefits Multiplier**: 1.2x
- **Typical CMS Platforms**: Squarespace, Wix, WordPress, Strapi
- **In-House Comparison**: Hiring 1 full-time person ($131,000 base, $158,000 with benefits)

### Mid-Market
- **Revenue Range**: $10M - $100M
- **Weekly Opportunity Cost**: $50,000
- **AOR Retainer**: $20,000/month (Growth tier)
- **Project Multiplier**: 1.25x
- **Benefits Multiplier**: 1.3x
- **Typical CMS Platforms**: Contentful, Drupal, WordPress, Strapi
- **In-House Comparison**: Hiring a small team ($360,000 base, $468,000 with benefits)

### Enterprise
- **Revenue Range**: $100M - $500M
- **Weekly Opportunity Cost**: $150,000
- **AOR Retainer**: $35,000/month (Scale tier)
- **Project Multiplier**: 1.5x
- **Benefits Multiplier**: 1.3x
- **Typical CMS Platforms**: Contentful, Sitecore, Drupal, AEM
- **In-House Comparison**: Building a full creative team ($796,000 base, $1,035,000 with benefits)

### Large Enterprise
- **Revenue Range**: $500M+
- **Weekly Opportunity Cost**: $300,000
- **AOR Retainer**: $75,000/month (Enterprise tier)
- **Project Multiplier**: 1.75x
- **Benefits Multiplier**: 1.3x
- **Typical CMS Platforms**: Sitecore, AEM, Contentful
- **In-House Comparison**: Building a full creative department ($836,000 base, $1,087,000 with benefits)

---

## CMS Platform Data

### Website Builders

| Platform | Category | Annual License | Hosting | Maintenance Hours/Month | Avg Build Weeks |
|----------|----------|----------------|---------|------------------------|-----------------|
| Squarespace | Website Builder | $276 | Included | 5 | 4 |
| Wix | Website Builder | $432 | Included | 5 | 4 |
| Weebly | Website Builder | $180 | Included | 5 | 4 |
| Duda | Website Builder | $588 | Included | 6 | 5 |

### E-commerce Platforms

| Platform | Category | Annual License | Hosting | Maintenance Hours/Month | Avg Build Weeks |
|----------|----------|----------------|---------|------------------------|-----------------|
| Shopify | E-commerce | $948 | Included | 15 | 8 |
| Shopify Plus | Enterprise E-commerce | $28,800 | Included | 25 | 12 |
| BigCommerce | E-commerce | $3,588 | Included | 18 | 10 |
| WooCommerce | E-commerce Plugin | $1,500 (plugins) | $2,400 | 25 | 12 |
| Adobe Commerce (Magento) | Enterprise E-commerce | $40,000 | $24,000 | 60 | 24 |

### Traditional CMS

| Platform | Category | Annual License | Hosting | Maintenance Hours/Month | Avg Build Weeks |
|----------|----------|----------------|---------|------------------------|-----------------|
| WordPress (Self-hosted) | Open Source CMS | $500 (plugins) | $1,200 | 15 | 8 |
| WordPress VIP | Enterprise CMS | $25,000 | Included | 35 | 14 |
| Drupal | Open Source CMS | $8,000 | $18,000 | 50 | 18 |
| Joomla | Open Source CMS | $300 | $1,500 | 20 | 10 |
| TYPO3 | Open Source CMS | $5,000 | $12,000 | 40 | 16 |
| Craft CMS | Premium CMS | $299 | $2,400 | 18 | 10 |
| Ghost | Publishing Platform | $1,188 | Included | 8 | 6 |
| Umbraco | Open Source CMS | $2,000 | $6,000 | 30 | 14 |

### Headless CMS

| Platform | Category | Annual License | Hosting | Maintenance Hours/Month | Avg Build Weeks |
|----------|----------|----------------|---------|------------------------|-----------------|
| Contentful | Headless CMS | $60,000 | $12,000 | 40 | 16 |
| Strapi | Headless CMS | $12,000 | $6,000 | 35 | 14 |
| Sanity | Headless CMS | $11,988 | $3,600 | 25 | 12 |
| Prismic | Headless CMS | $6,000 | $3,000 | 20 | 10 |
| Hygraph (GraphCMS) | Headless CMS | $10,788 | $4,000 | 28 | 12 |
| Storyblok | Headless CMS | $7,788 | $3,500 | 22 | 11 |
| ButterCMS | Headless CMS | $4,188 | $2,400 | 18 | 10 |
| DatoCMS | Headless CMS | $5,988 | $3,000 | 20 | 10 |

### Marketing CMS

| Platform | Category | Annual License | Hosting | Maintenance Hours/Month | Avg Build Weeks |
|----------|----------|----------------|---------|------------------------|-----------------|
| HubSpot CMS Hub | Marketing CMS | $10,800 | Included | 20 | 10 |
| HubSpot CMS Enterprise | Enterprise Marketing | $43,200 | Included | 30 | 14 |

### Enterprise DXP (Digital Experience Platforms)

| Platform | Category | Annual License | Hosting | Maintenance Hours/Month | Avg Build Weeks |
|----------|----------|----------------|---------|------------------------|-----------------|
| Sitecore | Enterprise DXP | $72,000 | $24,000 | 60 | 24 |
| Adobe Experience Manager | Enterprise DXP | $150,000 | $36,000 | 80 | 28 |
| Kentico | Enterprise DXP | $15,000 | $15,000 | 45 | 18 |
| Acquia (Drupal Cloud) | Enterprise DXP | $50,000 | Included | 50 | 20 |
| Optimizely | Enterprise DXP | $60,000 | $18,000 | 55 | 22 |
| Bloomreach | Enterprise DXP | $80,000 | $20,000 | 65 | 24 |
| CoreMedia | Enterprise DXP | $100,000 | $25,000 | 70 | 26 |

### Webflow (Target Platform)

| Tier | Annual License | Hosting | Maintenance Hours/Month | Avg Build Weeks |
|------|----------------|---------|------------------------|-----------------|
| Standard | $468 | Included | 10 | 6 |
| Enterprise | $25,000 | Included | 10 | 6 |

---

## Pricing Information

### Azai Studios Rates

| Service | Rate |
|---------|------|
| Hourly Rate | $250/hour |
| Static Page Build | 4 hours/page |
| Dynamic Page Build | 8 hours/page |
| Redesign Base Hours | 80 hours |
| Redesign Hours Per Page | 3 hours/page |
| Redesign Dev Multiplier | 1.4x |
| SEO Base Hours | 12 hours |
| SEO Hours Per Page | 0.25 hours/page |
| Webflow Annual Maintenance | $5,000/year |

### Competitor Comparison Rates

| Provider Type | Hourly Rate | Build Multiplier | SEO Multiplier |
|---------------|-------------|------------------|----------------|
| Azai Studios | $250 | 1.0x | 1.0x |
| Other Agencies | $185 | 2.5x | 1.5x |
| Freelancers | $75 | 4.0x | 2.0x |

### Agency of Record (AOR) Tiers

| Tier | Monthly Retainer | Target Company Size |
|------|------------------|---------------------|
| Starter | $7,500/month | Startup / SMB |
| Growth | $20,000/month | Mid-Market |
| Scale | $35,000/month | Enterprise |
| Enterprise | $75,000/month | Large Enterprise |

**AOR Inclusions:**
- Unlimited design requests
- Webflow updates and new pages
- Graphic design for campaigns
- Brand strategy guidance
- Paid media planning
- Monthly strategy calls
- Priority support

---

## Calculation Formulas

### Project Build Cost

```
Base Hours = (Static Pages × 4) + (Dynamic Pages × 8)
Redesign Hours = (80 + (Total Pages × 3)) × 1.4 [if redesign selected]
SEO Hours = 12 + (Total Pages × 0.25) [if SEO audit selected]

Total Hours = Base Hours + Redesign Hours + SEO Hours
Project Cost = Total Hours × $250 × Company Size Multiplier × Industry Multiplier
```

### Annual Platform Costs (Current CMS)

```
Current CMS Annual Cost = Base License + Hosting + (Maintenance Hours × 12 × Developer Rate) + Per-Site Costs
```

### Annual Savings

```
Current Platform Annual Costs - Webflow Annual Costs - Webflow Maintenance
```

### ROI Projections

```
Year 1 Savings = Annual Savings - Migration Project Cost
Year 3 Total Savings = (Annual Savings × 3) - Migration Project Cost
Year 5 Total Savings = (Annual Savings × 5) - Migration Project Cost
```

---

## Industry Multipliers

Industries may have specific requirements that affect project complexity:

| Industry | Considerations |
|----------|---------------|
| E-commerce | Product catalog integration, checkout flows, inventory management |
| Healthcare | HIPAA compliance, patient portals, secure forms |
| Fintech | Regulatory compliance, security requirements, disclosures |
| SaaS | Product documentation, app embedding, API integrations |
| Media | Content archives, high-volume publishing, SEO optimization |
| Professional Services | Lead generation, case studies, team profiles |
| Manufacturing | Product specifications, distributor portals, catalogs |
| Real Estate | Property listings, virtual tours, lead capture |
| Education | Course catalogs, student portals, event calendars |
| Nonprofit | Donation forms, volunteer management, impact reporting |

---

## Frequently Asked Questions

### Migration Timeline

**Q: How long does a CMS to Webflow migration take?**

A: Migration timelines vary by company size and complexity:
- **Startup/SMB**: 6-8 weeks for most migrations
- **Mid-Market**: 8-12 weeks including discovery, design, development, and training
- **Enterprise**: 10-14 weeks accounting for complex integrations and compliance
- **Large Enterprise**: 12-16+ weeks for multi-site environments

### SEO Preservation

**Q: Will we lose our SEO rankings during migration?**

A: No. Azai Studios implements comprehensive SEO migration strategies:
- 301 redirects for all existing URLs
- Metadata preservation
- Schema markup migration
- Sitemap resubmission
- Most clients see improved rankings within 30 days of launch

### Webflow Capabilities

**Q: Can our marketing team make updates without developers?**

A: Yes. One of Webflow's biggest advantages is the visual Editor that allows:
- Content updates (text, images)
- Blog post publishing
- CMS content management
- All without touching code or waiting on developers

### Enterprise Requirements

**Q: How do you handle enterprise security and compliance?**

A: Webflow Enterprise offers:
- SOC 2 compliance
- SSO/SAML integration
- 99.99% uptime SLA
- SSL encryption
- DDoS protection
- Custom compliance requirements can be accommodated

### AOR Flexibility

**Q: What happens if we need to cancel the AOR engagement?**

A: There's no long-term lock-in:
- Month-to-month after initial 3-month commitment
- You own your Webflow site and all assets
- Can self-manage anytime
- Full documentation and training provided

### E-commerce Compatibility

**Q: Can Webflow handle our e-commerce requirements?**

A: Webflow's native e-commerce works for catalog sites and smaller stores. For larger operations, Azai typically:
- Builds Webflow as the marketing frontend
- Integrates with Shopify, BigCommerce, or existing commerce platforms
- Custom solutions for complex product configurations

### Starting Small

**Q: Can we start with just a website build and add AOR later?**

A: Yes. Most clients begin with a website build, receive training to self-manage, and add AOR services when ready to scale marketing efforts.

---

## In-House Team Salary Data

### Role Base Salaries (US Average)

| Role | Base Salary | Description |
|------|-------------|-------------|
| Creative Director | $165,000 | Leads creative vision and brand direction |
| Brand Strategist | $115,000 | Develops brand positioning and messaging |
| UI/UX Designer | $105,000 | Designs user interfaces and experiences |
| Graphic Designer | $75,000 | Creates visual assets and marketing materials |
| Webflow Developer | $95,000 | Builds and maintains Webflow sites |
| Frontend Developer | $115,000 | Custom code and integrations |
| Project Manager | $95,000 | Coordinates projects and stakeholders |
| Content Strategist | $85,000 | Plans and oversees content creation |
| SEO Specialist | $75,000 | Optimizes search visibility |
| Paid Media Manager | $85,000 | Manages advertising campaigns |

### City Salary Multipliers

| City | Multiplier |
|------|------------|
| San Francisco | 1.35x |
| New York City | 1.25x |
| Seattle | 1.20x |
| Los Angeles | 1.15x |
| Austin | 1.05x |
| Chicago | 1.05x |
| Denver | 1.00x |
| Atlanta | 0.95x |
| Remote (US Average) | 1.00x |

### Additional Hiring Costs

| Factor | Rate |
|--------|------|
| Recruiting Costs | 20% of first-year salary |
| Ramp-Up Period | 3 months to full productivity |
| Annual Turnover Rate | 23% for marketing/creative roles |
| Benefits Multiplier | 30% overhead on base salary |

---

## Contact Information

**Azai Studios**

- **Website**: https://azaistudios.com
- **Calculator**: https://estimate.azaistudios.com
- **Booking**: https://calendly.com/azaistudios

### Service Areas

- Webflow website design and development
- CMS migrations (30+ platforms supported)
- Agency of Record retainers
- Brand strategy and design
- UI/UX design
- Paid media management

---

## Technical Implementation

### Technology Stack

- **Build Tool**: Vite 5
- **Frontend**: React 18
- **Styling**: CSS-in-JS with custom theme
- **Fonts**: PP Telegraf (custom)
- **Deployment**: Vercel
- **Email**: Resend API

### Live Environments

- **Production**: https://estimate.azaistudios.com
- **Staging**: https://staging-estimate.azaistudios.com
- **Development**: https://dev-estimate.azaistudios.com

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*Last Updated: January 2026*
*Data reflects 2024/2025 platform pricing research*